Growing roses is a favorite past time for many dedicated and passionate gardeners. For many years gardens were filled with hybrid teas, grandiflora and floribunda roses emitting aromatic fragrances and exquisite flower displays. Countless hours spent dead heading, spraying and pruning gave great peace, serenity and pride to those who treated their rose garden as well as one of their own children. In our company early February was the time that the nursery would begin buzzing while orders were being filled with hundreds of bare root, packaged and potted roses. Semi after semi rolled out the door with rose orders for early spring. That was then……..
This is now. The demand for the “old fashioned” types has dramatically changed in the rose market. Consumers no longer want to spend hours in their gardens maintaining plants nor do they have the time to do so. Whether we like it or not, today’s consumers don’t view gardening the same way as the gardening generation that came before them. In general, today’s consumer is looking for plants they don’t have to mess with, are “guaranteed” to grow, have multi-season interest with lots of color and look great in the landscape. Hmmm, that’s easy right?